Planet Earth is degrading at an alarming rate and countries are exploring to come up with solutions for sustainable living and attaining ecological balance on
Today’s world is characterised as being VUCA – volatile, uncertain, complex, and ambiguous. Because of this new and unpredictable environment, it is almost impossible to
Channel strategy for a market is defined, considering several factors – namely target customers, competitors, ease of doing business, and others. Once the channel model
Swift actions, difficult decisions, and putting people above the economy have been the frontline strategy for ASEAN countries navigating through COVID-19. After a year of
Customer centricity has never been more critical for success as it is perhaps now, given the VUCA times. Companies who believe in taking the ‘customer
