Insights

Planet Earth is degrading at an alarming rate and countries are exploring to come up with solutions for sustainable living and attaining ecological balance on

Today’s world is characterised as being VUCA – volatile, uncertain, complex, and ambiguous. Because of this new and unpredictable environment, it is almost impossible to

Channel strategy for a market is defined, considering several factors – namely target customers, competitors, ease of doing business, and others. Once the channel model

Swift actions, difficult decisions, and putting people above the economy have been the frontline strategy for ASEAN countries navigating through COVID-19. After a year of

Customer centricity has never been more critical for success as it is perhaps now, given the VUCA times. Companies who believe in taking the ‘customer